vision

To be a revered, family-owned spirits company, widely recognized for our excellent product quality, innovative thinking and respectful business behavior.

Our people are exceptional, our brands are inspirational, and our customer relationships are valued.

MISSION

We bring the Spirit of Hood River to your world!

values

WE DO THE RIGHT THING

Integrity is the foundation of our values. We adhere to honesty, decency, and respect, while remaining true to the Code of the West.

WE ENCOURAGE INVOLVEMENT

Participation from all is a necessary dynamic for our success. Thoughts are heard and actions are seen, as together we strive for progress.

WE ARE RELATIONSHIP BUILDERS

We go beyond the normal scope of forming strong relationships with our coworkers, suppliers, and customers. We are a resource of knowledge and inspiration which fosters improvement and strengthens our bonds.

WE ADAPT & EVOLVE

We are proud to build upon the success and growth we have achieved since 1934. We continue to learn, prioritize innovation, and promote creativity so that we are an industry leader for years to come.

WE TAKE RESPONSIBILITY

Our business practices are guided by an awareness of our impact on society, the global community, and our stewardship of the environment.

WE ARE DEDICATED TO A BALANCED LIFE

We invest in our employees by offering fair and equitable wages, providing comprehensive health care, and promoting wellness by supporting a positive work/life balance that embraces the Pacific Northwest lifestyle.